PAM MANUAL V2.
V2 Manual with the latest versions from 2026.
How to create a bonus
This section provides a clear and structured roadmap for creating a bonus based on specific operational or promotional needs. The objective is to guide the user step by step through the bonus creation process, ensuring that each configuration aligns with the intended campaign logic, eligibility criteria, and system requirements. By following this roadmap, the user will be able to define the appropriate bonus structure, apply the necessary restrictions, and finalize the configuration accurately and consistently.
General Information
Bonus structure configuration
Similar to other bonus types, the bonus structure can be configured using different activation triggers, including:
Initial deposit
Re-deposit
Manual assignment
Each trigger can be combined with a defined rollover requirement, which applies to the selected product or products based on the intended promotional structure.
This flexibility allows the bonus to be tailored according to specific campaign objectives while maintaining control over wagering requirements and product applicability.
Available bonus types
The system allows the configuration of the following bonus types:
- Free Play
- Free Bet
- Cash Bonus
- Casino Bonus
Each bonus type is structured to serve different promotional objectives and may be configured with specific triggers, rollover requirements, and product restrictions according to operational needs.
Free Play
Introduction
This section outlines the step by step process to create a bonus within the system. Follow each stage carefully to ensure the bonus is configured accurately and aligned with the intended promotional objective.
Definition
A Free Play bonus is a bonus type that operates with an independent balance.
This structure allows the customer to use the bonus funds flexibly, giving them the ability to divide or allocate the amount at their own discretion rather than being restricted to a fixed or static wager amount.
This configuration supports greater user flexibility while maintaining the defined bonus conditions.
Step by step process
- Navigate to the Marketing dropdown menu and select the Bonus section.
- Click the Create action button located on the right side of the dashboard to begin the configuration.
- Complete the general configuration fields as follows:
Name
Enter the name of the bonus.
Description
Provide a brief description that reflects the goal of the bonus.
Example: Welcome 50% Free Play.
Award
Select the trigger type that will activate the bonus.
For example, if the bonus should be automatically applied every time a customer makes a deposit, select Re Up.
Award Type
Select the type of bonus being promoted:
Free Play
Free Bet
Cash
Automatic assign to
Define whether the bonus applies to all players or only online players.
Maximum redemptions
Set the maximum number of times a customer can use the bonus.
If the bonus is intended to be used only once, enter 1.
Maximum bonus
Define the maximum bonus amount that can be granted.
Example: If offering a 100% bonus on deposits between 20 and 500, the maximum bonus should be capped at 500.
This ensures that even if a customer deposits more than 500, the granted bonus will not exceed the defined cap.
Balance account
Select where the bonus funds will be credited:
Regular balance
Free Play balance
Coin balance
Bonus amount configuration
Define the minimum deposit required to trigger the bonus.
Specify the percentage of the bonus based on the deposit amount.
Configure the rollover requirement.
The administrator can select whether the rollover will be calculated based on the deposit amount or based on the bonus amount.
Also define the eligible products where the rollover requirement will apply.
Applicability
Specify whether the bonus applies to a specific Agent or to the entire branch by selecting Master Agent.
If the bonus requires opt-in behavior, select the applicable cashiers where the offer will be available during deposit.
Promo Code
If applicable, configure a promo code.
Create a recognizable code name and instruct users to enter it in order to redeem the bonus.
Free Bet Part 1: Manager Tools setting.
Introduction
A Free Bet is a fixed-value wager that is applied as a static amount. Unlike flexible balance bonuses, the Free Bet amount is predefined and used as a single wager.
If required, the Free Bet can be restricted by:
Sport
League
Market
Specific event
This type of bonus is configured in conjunction with Manager Tools to ensure proper restriction control and operational alignment.
Step by step process
- Access Free Bets in Manager Tools
- Navigate to Manager Tools and select the Free Bets label.
- Click the Create action button located in the upper right corner of the dashboard to begin the configuration.
- Define general information
- Name
Enter the internal name of the Free Bet for operational tracking. - Display Name
Enter the marketing-facing name. This is the name that will be visible on the betting site. - Odds limitation
Define whether the Free Bet will have minimum or maximum odds restrictions.
If no restriction is required, leave the odds fields open. - Min. Parlay Size and Max. Parlay Size
If the intention is to allow only straight wagers, enter 1 in both Min. Parlay Size and Max. Parlay Size.
If parlays should be allowed:
Enter 1 in Min. Parlay Size
Enter the maximum number of selections allowed in Max. Parlay Size - Expiration
The Free Bet schema may include an expiration date.
If an expiration date is configured, the schema will be hidden from the general Free Bets dashboard once the date is reached.
If the schema should remain visible indefinitely, leave the expiration fields blank.
- Apply sport, league, event, or market restrictions
Restrictions are configured similarly to profiling settings. The process is identical whether applying restrictions by Sport, League, or Event.
Example: Applying restriction by League
-
Click the League action button.
-
Click inside the blank field.
-
Type the name of the League to be impacted.
-
Click Apply.
-
A configuration dashboard will display, including:
Sport name
League
Markets
Periods
- Configure market and period applicability
If the Free Bet should apply to all markets and all periods within the selected League:
-> Select the intersection labeled Any/Any:
Marking Any/Any instructs the system that the Free Bet is eligible for all markets across all periods.
-> If the Free Bet should apply only to specific markets and periods:
Select the square corresponding to the desired market column and period row.
Example
If the intention is to apply the Free Bet only to Money Line wagers in the 1st Half:
- Select the square where the 2Way column intersects with the 1st Half row.
This ensures that eligibility is limited strictly to the selected market and period combination.
This structured approach guarantees accurate configuration and proper alignment between marketing intent and system behavior.
- Final Step
After completing all configurations and applying the necessary restrictions, locate and click Save to ensure the Free Bet schema is properly stored and activated within the system.
Free Bet ID
After saving the Free Bet schema, the system will generate and display the corresponding Free Bet ID.
This Free Bet ID is required during the Free Bet configuration process within PAM, as it links the bonus setup to the previously created schema in Manager Tools.
Free Bet Part 2: Player Account Manager setting
Introduction
The Free Bet bonus setting follows the same structure and logic explained in the Free Play section.
The key difference is that, for a Free Bet bonus, the Free Bet ID generated from the Free Bet schema previously created in Manager Tools is required.
This Free Bet ID must be correctly referenced during the bonus configuration to ensure the system links the bonus to the appropriate Free Bet schema.
Step by Step process
As with the Free Play bonus creation process, ensure that all required categories are properly selected during setup.
This includes:
-The appropriate triggering condition
-All applicable configuration fields
-The correct Award Type
For this configuration, the Award Type must be set to Free Bet to ensure the bonus is correctly structured and applied.
Critical configuration step
- The most important element in this section is the Free Bet Setting ID:
Within the Free Bet Bonus ID field, the user must enter the Free Bet ID generated from the schema previously created in Manager Tools.
This step is essential to correctly link the bonus configuration in PAM with the corresponding Free Bet schema. Without the correct ID, the bonus will not function as intended.
